For just under thirty years, Michael Bowman has enjoyed leading national sales and marketing initiatives via the media of print, digital, radio, television, talent relations, and events.
Beginning in 2001, he hosted numerous overseas orientation trips for World Vision Canada. Destinations included Mozambique, Uganda, India, Haiti and several Latin American countries. Those receiving orientations included Canadian broadcasters, performing artists and music industry personnel. These journeys contributed significantly to the millions of dollars raised for the community development work of World Vision through broadcast and event marketing.
Michael led World Vision’s Artist Associates Program for eight years, building the program until it was a top vehicle for attracting new monthly donors at one of the largest charities in Canada. The team he assembled became the leading experts in World Vision’s international partnership within the realm of mainstream concerts and events.
SOCAN (the Society of Music Authors, Composers and Publishers of Canada) published an article about the artist program as it became a respected partner within the Canadian music industry. Wrote SOCAN:
“Canadian songwriters have an admirable track record in supporting charitable groups, but few organizations have attracted as high a level of passionate commitment as World Vision.”
This innovative partnership model inspired dozens of acclaimed international and Canadian artists to promote international development. Partners included Daniel Lanois, The Blind Boys of Alabama, Buddy Miller, Sarah McLachlan, Libera, LIGHTS, Jann Arden, Tom Cochrane, and many acclaimed independent artists.
In addition to working closely with performers on their own tours, Michael initiated tour dates with multiple Grammy Award winners Soweto Gospel Choir and numerous other gospel tours, reaching as many as 15,000 audience members on a single tour.
Having developed relationships with artists, agents, record labels, promoters and artist management internationally, Michael has combined this network with an expertise in arts marketing to become a highly valued Canadian resource in achieving tangible results for artists, businesses, and not-for-profits.